Category Archives: Jigoshop Showcase

Jigoshop Showcase #40 Nordic Appeal

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It’s always great to see Jigoshop being used by artists, designers and creative people around the world. This week we’re showcasing an example of Scandinavian design, both for the site, and the products being sold on it.


Jigoshop Showcase #40 Nordic Appeal

Nordic Appeal was started by Danish photographers and designers Maria and Martin, to offer laptop accessories to improve the workplace. Their products are made in Denmark, and use environmentally friendly materials, such as sustainably forested wood.


The homepage is used to clearly set out the design-led aspects of the Nordic Appeal brand, along with the selling points; Danish design and manufacture, and the ties to the environment including packaging with recycled paper and water-based ink.  The navigation is kept simple – About, Store and News is all that’s required, and the News section is regularly updated with the latest company and product information. It also features a Store widget to direct people to the shopping section.


Maria and Martin decided to use a custom-built theme, which is easy to do given the Jigoshop and WordPress base for the website. Jigoshop was chosen was ‘ease of use and easy installation’, and they’re planning to add a shipping extension for international sales.

In the meantime, they do allow customers to set the default currency between Danish Kronor and Euros.

“Jigoshop is very straightforward to use. It works. I tried an alternative, but it wasn’t stable enough and difficult to setup. We’d recommend Jigoshop to other business owners.


As you’d expect from two photographers, the products come with great images showing them in use. And there are plenty of additional pictures to show options such as your choice of wood (e.g oak or walnut), other features, and alternative ways to use a particular product.

For example the laptop shelf above which also includes a demonstration of how it can be used attached to a wall, rather than on a desk.

Given the style and natural beauty of Nordic Appeal’s products, and the association they have with Apple products, the clean theme and photos definitely come together for anyone that’s looking to compliment their MacBook in the home or office.

Product Descriptions detail what is included, the features of each product, and useful information such as weight and size.  Everything you need to make the decision to purchase. And Jigoshop’s Related Products mean you can easily see other similar products in the range.

It’s great to see a new small business like Nordic Appeal off to such a great start, and how Jigoshop has helped them to retail their products online. Make a note of them if you are looking to improve your home or office!


Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email

Jigoshop Showcase #39 Seanwes

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When you’re offering beautiful typography and have a self-professed eye for precision, balance and composition, you want your website and store to match your standards. So it’s good that Jigoshop was able to provide the eCommerce functionality for this week’s showcase site.


Jigoshop Showcase #39 Seanwes

Seanwes is the home of Sean McCabe, who specialises in hand lettering and typography. It’s a fascinating website which includes his lettering and logo work, lettering lessons, plus a podcast covering creativity and business. So there’s plenty to check out before we even start discussing how Sean sells various products and designs!

We spent a fair amount of time just reading about his design process on the learning page, and looking at how it compares to the processes used at Jigoshop.


Despite the wide variety of website content, the options are left in the top navigation bar, allowing Sean to introduce himself and his business in one clear paragraph. The images catch the eye and link to a selection of his content and work, whether that’s a podcast episode or direct to his store.


The main store page is clear and simple, with great photography to allow Sean’s work to shine. You don’t want to introduce any confusion during a purchase process, but the lack of text and descriptions allow for larger self-explanatory images.

There’s also a nice contrast between the inanimate products and having models for the clothing items to add more life to them.


Product pages are clear and simple, with the large information block in the right hand column going for the minimalist approach with just price, stock levels and a nice ‘Add To Cart’ button which contrasts with the rest of the site to make sure you can’t miss it.

Although the main product image includes an additional product shot, it’s a good choice to embed the image of the coffee cup being used, which makes it even more noticeable. Related products are a core part of Jigoshop, and are also referenced in the product text as they’re so relevant here.

It can be hard to resist the temptation to add as much to a page as possible with so many options available, but there’s a very good case for minimalism, especially when customers can get distracted from completing a sale!


We wanted to add a second product screen, partly because we definitely agree with the message on this print, and also the great use of an embedded tweet from Sean’s Twitter account which relates to the product – it’s a great idea to add context when it adds such a personal touch.

Expect a resurgence in pencil and paper design in the Jigoshop office!

Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email

Jigoshop Showcase #38 Magic Gloves

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There are a number of ways to stand out when you’re competing in an online global marketplace. With Jigoshop making store setup and management easy, you have the time to focus on design, promotion, and in the case of the showcase this week, personality.


Jigoshop Showcase #38

Magic Gloves was set up by Sean Gerrie as a quick eCommerces site which sells premium one-size -fits-all winter gloves and cool accessories.We asked him what led to using Jigoshop as the basis of his new business:

After lots of research a while back, it was the clear number one choice – clean, feature rich, great support and extensions, stunning themes, the ideal fit for purpose and more!


MagicGloves uses the responsive MayaShop theme for Jigoshop. Sean is full of praise for the theme, and also shared his tips for the extensions he finds particularly useful:


What Sean has created is a great site, which is packed full of personality, humour and great little touches throughout, which really drive home that this is a quirky and fun business. He’s already running a variety of special discounts, big competitions and more to raise awareness.


As a developer with a degree in computing, Sean hasn’t found he needed Premium Support, but has benefitted from browsing the Knowledgebase and Community forums. He says ‘I found it really helpful for little hints and tips, and support tidbits’.

We couldn’t ask for a much better response when we enquired if he was pleased with his decision to use Jigoshop:

Overall it’s a joy to use. As a coder and having a First Class BSc (Hons) Internet Computing degree and background in development, I can vouch from a design & development perspective it ticks all the boxes.

Having used other CMS’s and platforms, I always opt for Jigoshop as it’s a premium product that so easily adaptable, forever evolving, for great userbases and supportbases.

Overall Jigoshop empowers you to utilise the world’s best CMS WordPress professionally, and is without a doubt the best e-commerce platform and solution in my humble opinion.

Jigoshop Showcase #37 SissyRoosCloset

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It’s hard to believe how many types of business and store have chosen to use Jigoshop as their online eCommerce solution. Last week it was a darker, brooding American record label. This week we’re showcasing a store which features a brighter and cuter design and aesthetic for their target market.


Jigoshop Showcase #37

Owners Michael and Shanea Thompson have created as a designer boutique for girls, featuring clothing, hair accessories and fun outfits.


The site has obviously been designed with young ladies and their mothers in mind. The header image is not only appealing, but also does a nice job of displaying the search box within the look of the site by placing it within the overall design – a really nice touch.

Navigation is clear, with one large product showcase slot to clearly display the main focus of the site at the moment. And the Sale, Social Media Icons and featured ‘Bow of the Month’ product slots are nice and large which makes them clear on the site, but also effective on tablets and mobiles.


The Shop Categories are logically defined and the layout works well to display the range of available products. One good step has been to watermark all of the product images with the company logo, which is useful not only for branding within the site and on social media, but also if the images show up independently on Pinterest or Google Image Search.

Michael and Shanea explained that they chose Jigoshop for “Ease of use and customisation,” and that they’ve found Jigoshop Premium Shipping to be their most useful and valuable added extension.


Again, product pages maintain the consistent design and experience, with  the Jigoshop ‘Related Products’ function helping customers to find additional items they might wish to buy. The Thompsons have created a great online store without any need to use Jigoshop Premium Support yet, and they’re rightly pleased with the result;

We’re very happy with Jigoshop, and yes, I’ve recommended this software to others”


Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email

Jigoshop Showcase #36 Bathetic Records

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Music runs pretty deeply through the Jigoshop office. Company Director Andy plays double bass in American folk/blues band The Malingerers, support wizard Luke plays a more modern bass in Peterborough band Aha, Deceit! and four more of us have a reasonable collection of guitars and varying levels of skill. So this week’s showcase is pretty appropriate


Showcase #36: Bathetic Records

Bathetic Records is based in Asheville, North Carolina. The label is primarily owned by Jon Hencey, but the site was designed by Omar Mashaal who previously featured in our showcase with his bold work on Little Lost Land.

Given the independent and sometimes dark vibes of the records put out by Bathetic, the tone of the site definitely fits with the music. So we had to ask Omar a few questions, for instance, why he chose Jigoshop

We wanted to upgrade the existing WordPress site- the earlier version of the site was using only basic embedded paypal codes for products. I’ve used Jigoshop one time before, with great results, so it was a clear choice.


One great touch is that mousing over each album artwork brings up details of each record next to it (either to the left or right depending on the position within the grid). It’s a great way to allow the art to really stand out, but also let people easily see the artist name, album name, and whether the album is on LP, iTunes or Spotify etc.

Scrolling down also reveals the latest artist videos, and who is on tour, alongside some social media links.

The Category pages are in the same format, although the video page does have a slightly different design to make it a little easier to skim through.

I custom built this theme and integrated it with Jigoshop. It is using the premium shipping, mini cart deluxe, and HTML emails plugins. All work as expected and are used consistently.


Meanwhile the individual album pages are very nicely laid out to include album art, buying options (Including streaming, iTunes and Spotify), plus social media buttons for that particular artist above the fold of the page.

Scrolling down the page allows for more images, biographies, album information and reviews.

Whereas many sites find it very helpful to use Jigoshop options such as product descriptions, additional information and related products, the Bathetic Records site does a great job in showing how the eCommerce elements and capabilities can fade into the background as required to create a unique website. As Omar himself says, after creating two great Jigoshop stores

Jigoshop is very easy to set-up and use, I would recommend it for small online businesses that need a simple, straightforward shopping experience. With the addition of everything else WordPress provides, you can create something quite unique.

Submit your sites for our showcase:

We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email