Category Archives: Lessons

How to sell online courses in minutes with LearnDash and Jigoshop

Posted in Blog, Extensions, Lessons and tagged , on by .

There’s never been more demand for online learning, and everyone has one or more areas where they could be monetising their knowledge. That’s one reason why Jigoshop and LearnDash have proved to be such a popular combination for providing online courses and distance learning. The other reason is that it’s incredibly quick and easy to set up courses. We asked LearnDash founder Justin Ferriman to explain how to sell online courses in minutes with LearnDash and Jigoshop.




Profit from teaching with Jigoshop and LearnDash

It’s easier than you might think to sell online courses.

Jigoshop has teamed up with LearnDash, the premier learning management system plugin for WordPress used by major universities from all over the world. With both Jigoshop and LearnDash, you can easily create a course, assign a price, and sell it using Jigoshop.

LearnDash takes care of the course delivery and tracking, while Jigoshop provides a robust shopping cart, giving you and your customers a pleasant shopping experience.


Set-Up in Seconds

It really couldn’t be easier to sell courses using Jigoshop. As an example, let’s say you have your LearnDash course created, and your settings in JigoShop are configured. To sell this course with Jigoshop, all you have to do is:

1. Click Add New from the Jigoshop Product menu.

How to sell online courses in minutes with LearnDash and Jigoshop Screen 1

2. Next, enter the product Name and Description.

3. Select Virtual for product type.

How to sell online courses in minutes with LearnDash and Jigoshop Screen 2

4. Finally, select one or more courses from the LearnDash Access tab.

How to sell online courses in minutes with LearnDash and Jigoshop Screen 3

5. Click Publish.

That’s it!

Immediately after purchase, your customers will receive a username and password so that they can log into your site and view the course materials.


Why Sell Courses with Jigoshop & LearnDash?

LearnDash has been adopted by major universities, small businesses, and entrepreneurs from all over the world. Developed by elearning professional with Fortune 500 experience, they are on the forefront of distance learning with WordPress. Most importantly, course creation is as simple as creating a blog post!

With your courses created, Jigoshop gives you the added benefit of selling with the most popular payment gateways available today. Creating products in Jigoshop is simple, yet the features are powerful.

If you are interested in generating revenue from selling online courses, then pick up a copy of LearnDash today.

Jigoshop eCommerce presentation from WordPress London Meetup

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Last week saw Jigoshop Lead Developer Robert Rhoades and myself (Dan Thornton) travel down to London to give a brief presentation on Jigoshop and WordPress eCommerce at the WordPress London Meetup event.

As it was our first time at the event, we decided to try and cover all bases by splitting the presentation between the business side of developing an open source plugin, and the top tips for working with Jigoshop as a developer or designer. It seemed to go pretty well and the slides are embedded below – to our eternal shame a video of the presentation is also available online here.

The event itself was a fantastic night – many thanks to the organiser, Keith Devon, and everyone who gave us such a nice reception. We also need to compliment Keith on his choice of pub for us to visit after the final talk, which saw a lot more conversation about Jigoshop and WordPress eCommerce (Yes, really). We also met up with Lee Rickler, the man behind the Clear Creations website featured on our Showcase, and a number of very interesting and talented people we hope will have been tempted to give us a try.

If you’re in London or the surrounding area, it’s well worth checking out the WordPress London meetup – probably the best place to follow for updates is the Twitter account @wpldn. We’re certainly hoping to go along again to chat and learn rather than standing at the front!

Privacy and Data Protection advice for eCommerce

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Privacy and data protection are becoming big issues for all internet users, but especially if you are running an eCommerce business. But it isn’t all bad news – increasing trust in online shopping means more people will be confident in sharing their payment details, and many of the changes coming up can be implemented reasonably easily.

The important thing is that you’re aware of what will be required to abide by the laws which affect your country, and also any global changes which include how search engines and internet browsers will work in the future, so your business isn’t negatively affected. And we’ll help by keeping you updated on what we’re doing, and sharing the best privacy and data protection advice for eCommerce from around the web.


New EU Regulations for May 26, 2012:


If your business and website are located in the European Union, you need to be aware of the new regulations which were introduced in May 2011, but will begin to be enforced from May 26, 2012. You can get detailed information via the Information Commissioners Office, but we’ll attempt to summarise them for you – just keep in mind that we’re not lawyers.

The rules basically mean that by May 26, 2012, you’ll need to have a clear privacy policy in place to cover user data and tracking, particularly via cookies (the small files that are sent to a user to enable tools such as Google Analytics or advertising services to work).  And you’ll also have to get consent of your users before any cookies are used.

That privacy policy needs to explain the purpose of any cookie and how any data is stored – is it a first party cookie (served by a website to provide a service which is part of the website – e.g analytics or login details), or a third party cookie (if you serve advertising, for example).

Some cookies will be automatically served when someone visits your site, such as analytics, so you’ll need to mention this and explain how they can be removed by a user. And for anything else, you’ll need to provide a way for users to opt out.

The good news is that even after enforcement starts, the Information Commission aren’t going to come knocking on your door straight away as long as you’ve started making efforts to comply. So even if you’re not sure how to offer user consent for everything, having your privacy policy in place will show you’re trying to get everything sorted.

One good example is obviously on the Information Commissions own website, so it’s worth taking a look at their own privacy policy  and how they alert users with a checkbox in the header to ask for consent.


Changes for Search Engines and Browsers:


The search engines and browsers your customers are using have also started to implement new privacy rules and restrictions on what information you can get from them. We’ll be publishing a guide to the latest changes to search, and in particular, Google and Google Analytics data, so let us know if you’ve got any specific questions or queries you’d like to see.

And if you want to make sure you’re keeping up with this series of articles, you can sign up to the Jigoshop weekly email newsletter  to make sure you never miss a thing!


* Important disclaimer – we make eCommerce software rather than practising law in any way, so please do keep that in mind and if in doubt, check the official websites, such as ICO, and do take legal advice to make sure you’re covered.

7 tips to boost your holiday sales with Jigoshop this Christmas

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Online shopping is always boosted by the Christmas period. A recent U.S study reported 87% of people will be buying at least as much online as they did in 2011, if not more. And the UK is in a similar situation, so how could you boost your sales this Winter?

Christmas shopping

Your online store could be this busy for Christmas (Image by PeterHilton, CC Licence)

1. Highlight holiday deadlines, and use a countdown timer:

Encourage customers to act now, rather than waiting and missing the opportunity, by highlighting how long is left for them to place their order in time for Christmas. Make sure your shipping times are included in the deadline to ensure you’re able to get your products to the customer in time, and use email newsletters and social media to also offer a timely reminder or two.

2. Update and optimise buying guides:

Now’s the time to be creating content which helps guide people to your best products – gift guides and tips should be relevant, useful and deliver the right sort of traffic to your website to help you sell more stock.

And you can segment your products in all kinds of ways, from stocking fillers by size, colours, or price points.

3. Customise calls to action:

One of the few times you might be able to use some creativity is at Christmas, when changing from ‘Buy Now’ to something Santa related could spark that additional interest and tip someone into a purchase.

4. Highlight shipping options:

83% of online shoppers surveyed said that free shipping is the biggest reason for them to buy a product from a particular retailer, so even if you don’t offer to send your stock for nothing during the rest of the year, it could well be worth biting the bullet over Christmas. And 73% said that ease of shipping is one of the main reasons why they shop online, so make it nice and clear for them. We have a table rate shipping plugin to help with that.

5. Highlight stock levels:

The scarcity factor is important if you only have a few of a product line in stock and someone knows it would make the perfect present for their mum/dad/son/daughter etc. So alert your customers when supplies of a popular product are running low due to demand.

6. Gift cards and gift wrapping:

Have you considered offering a gift card or gift wrapping service? As the deadlines for holiday post and shipping come nearer and nearer, customers will be under increasing pressure to get their gifts delivered on time, and a gift card/wrapping option is not only a useful service, but could either be upsold, or offered for free as a marketing tool.

7. Holiday emails for existing customers:

You’re likely to have customers who may have signed up for your email newsletter but haven’t made a purchase in a while, so why not send out something with a holiday theme to put your shop back at the front of their mind while they’re sorting their present buying?

Need email options? How about Custom HTML Emails, Campaign Monitor, or Mailchimp?

Share your holiday eCommerce tips:

What tips and advice do you have for eCommerce over the Christmas period? Post a comment to share or ask for further advice, whether it’s promotionas, search engine optimisation or social media.

5 offline eCommerce marketing tips

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So you’ve got a great eCommerce website set up with Jigoshop, and you’re making the most of the search and social media marketing opportunities, but that doesn’t mean you should forget about promoting your business offline as well, particularly when you can use cheap or free methods to get print coverage, raise awareness, keep customers and ultimately sell more products:

Promotion included with every product:

The Sticker Door
Getting new customers costs you time and money as you convince them to buy

your products for the first time. By contrast, happy repeat customers are the best way to build your business and increase your profits, so why not include promotion with every product that you ship?

If can be as simple as a handwritten note, a flyer, or something more imag

inative. For years, many companies have included stickers and other ways for customers to share the fact that they like your products.

And by using a specific url on your stickers, for example, you can still track how many people visit your website and make a purchase.

Use QR Codes to allow mobile users to purchase:

The QR Code should take you to

Jigoshop already utilises responsive themes which means that anyone visiting your website via their smart-phone or tablet device. So given that mobile internet use has rocketed, and it is highest at times when computer use is lowest (Mobile traffic spikes in the evenings and weekends), you’ll want to make the most of this relatively new opportunity.

So why not make sure you have a QR Code available wherever your customers might see it?

Anyone with a suitable phone or application can take a picture of the above QR Code and be taken straight to a website or page. That means your customers won’t have to spend time trying to type an address on their screen or keyboard and instead get straight into browsing and buying your products. And it’s free to generate a QR Code for any url via various services.

Attend and get the most from events:

Crowds 2 There are a huge number of events being organised every month, whether they are free local meet-ups or big national events. Some will allow you to meet others in your industry, or other WordPress users, for example, whilst others allow you to speak directly to potential customers. And meeting in person is a great way to quickly build trust and demonstrate who is behind your brand.

So before you go, make sure you’re prepared with plenty of business cards and flyers, a pen and notepad, and any product samples that will fit in your bag!

And don’t be shy once you’re there. Make an effort to chat and get to know as many people as you can, because everyone else will be feeling the same nerves as being in a room full of people, and will be glad of someone to talk to. Ask questions, listen to them, and wait for the right time to mention what you do.

Use your own real estate:

The tea round is an integral part of Jigoshop development cycles

Quite often advertising space on a website or in print is referred to as real estate, but you might have quite a lot available for free that you haven’t thought about.

Some companies have started to sell ad space on your house or car, but you don’t have to go quite that far. Instead of spending money to advertise the logos of clothing companies, why not create shirts and other clothing with your own logos and wear them instead?

Various companies offer a range of self-designed shirts,hats, laptop bags and other merchandise which you can use to promote your company. And if your brand takes off, you might find your customers start to buy them and help to market your company for you!

Get your (business) name in print:

Help A Reporter Out and NewsBasis, which both try to match journalists looking for contacts with suitable people for articles.
Mentions and links from other websites is great, but don’t forget that print newspapers and magazines still reach a large, and in some cases, hugely relevant audience. Besides following journalists and magazine writers online, you could also register with services such as

And in terms of local media, don’t be afraid to send out emails and press releases. The worst case scenario is that you’ll be ignored, but as long as you don’t start spamming or harassing reporters, you could find yourself getting decent local coverage pretty quickly.

What offline marketing do you recommend?

Have you got a great experience of marketing your store offline, or a new idea for a way to promote your business? We’d love to hear your stories and tips on how you’ve gained more customers, so why not post a comment?