Niche Marketing is a Key to e-Commerce Success

Niche Marketing is a Key to e-Commerce Success
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Your Jigoshop e-Commerce Store Should Focus on Niche Marketing

Niche marketing is when an e-Commerce business focuses on a certain market subset. This can be distinguished by product features, quality, demographic, and/or price for a specific group.

Catering to a niche market for a webstore is very important to business. In many cases it can mean the difference between success and failure.

Advantages of Niche Marketing

There are many great advantages to your shop having a niche product. Let’s take a moment to go over a few of these key advantages.

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