Your Jigoshop e-Commerce Store Should Focus on Niche Marketing
Niche marketing is when an e-Commerce business focuses on a certain market subset. This can be distinguished by product features, quality, demographic, and/or price for a specific group.
Catering to a niche market for a webstore is very important to business. In many cases it can mean the difference between success and failure.
Advantages of Niche Marketing
There are many great advantages to your shop having a niche product. Let’s take a moment to go over a few of these key advantages.