Jigoshop Showcase #31 Scribble Linens
We showcase Jigoshop-based websites for a variety of reasons. Often it’s to share eye-catching design, but sometimes it’s for the way a business uses content or marketing to great effect. This week we feature a site which combines good design, great content and an interesting product.
Scribble Linens is a great idea to make meals and events more enjoyable. The concept is simple with a collection of reversible placements, coasters, table runners and more which can be written on with chalk to share messages, create designs or to doodle on. It’s a great way to keep children and adults entertained.
The Scribble Linens homepage features a nice clean design which puts the attention on the main slider, which is packed full of great examples of the product being used, with a catchy slogan for each image. The colours and font choices have an element of fun to them, which fits well with the product, and the tone of voice used by owner and entrepreneur Sara.
And that approach is consistent across all the areas of the site, and on Facebook and Twitter. Reading the About and My Story sections definitely gives you an insight into what led to Scribble Linens being launched.
Again the Collections page features useful images for those of us who aren’t sure what a Table Topper or Table Runner might be. It’s a simple way to ensure customers are heading towards the right product, and avoiding any confusion with something that might not be a regular purchase.
Each product benefits from multiple inspirational images which shows the range of uses – for instance, nameplaces, children’s distraction or holiday greetings, for example. Each product also comes in a range of colourful and funky fabrics which are displayed as clickable images.
The product summaries are succinct but all the required information is supplied further down the page, meaning that it doesn’t distract customers who are already looking to add to their shopping cart. But if you need more information before purchasing, it includes information on what is included, additional products, cleaning information, and useful links to the Ideas page. Being able to illustrate all the ways to use a new product definitely helps a new customer justify their purchase.
What really shines through is the character of the business, and the copy on each page has enough to be interesting and unique, but still has the clarity to convey the right information. It can be a really hard balancing act to pull off, but Scribble Linens does it well.
Submit your sites for our showcase:
We love to see the great online shops which are being created using Jigoshop, and this is a series highlighting the amazing stores that have come to our attention. If you’ve gone live with an implementation of Jigoshop, and would like to be featured and promoted, email email@example.com