Don’t lose customers by just deleting old products when they’re withdrawn from sale.
In addition to anyone following old links, you’ll also lose the value of any links to those pages when it comes to search engine optimisation (SEO). Instead, use the new End of Product Sale extension to direct business and links to products which are still available.
With the End of Product Sale extension, you have the choice to mark any product as no longer available. Then add a prominent, clickable link for customers to visit a replacement product which is still on sale, and transfer those potential purchases.
Alternatively, you can use this extension to automatically redirect users to the replacement product. By using this automatic 301 Redirect, you’ll also transfer a high percentage of any SEO authority the old product had gained, giving your new product a handy boost. Perfect for any product which has been replaced by a newer model, or where similar replacement products may be available.